A media company in Kenya has taken the bull by its horns by coming up with various approaches to ensure women remain in newsrooms longer – and are happy to do so.
The Standard Group deliberately addressed pay parity which saw women journalists earn up to 50 per cent of what their male counterparts earned.
“Early last year, we sealed the gender-pay gap by harmonising salaries. Our female employees were the greatest beneficiaries because their pay shot up,” says Joy Kaguri, the company’s human resources manager.
She said this during a panel discussion on Gender Gaps and the Media at the African Women in Media 2019 Conference that kicked off on Thursday July 25 and runs through Saturday July 27 at the University of Nairobi, Kenya.
The media house, the second largest media house in Kenya, went ahead to form a female employees’ forum, Her Standards, where members freely express their opinions and discuss issues affecting them. And through this forum, the women encourage one another to apply for internal promotions and other job openings they were shy to go for.
Other raft of measures the company has put in place in the last two years include parity during interviews and hiring. Human resources ensures the interview panel has fair representation and that the actual hiring has gender balance.
“It’s the little things we do that makes a big difference after a while,” says Kaguri.